Listenomics

The Art of Balance

 

"Listenomics" means hearing and engaging with what people care about by listening online and in person more effectively. BizChats and Facebook Live are ways of engaging directly in live real time chats.

What is a BizChat? 

BizChats are business conversations online with a network of entrepreneurs. Chats on Twitter and Facebook are big on saving several hours a day driving to and from B2B lunches and the old fashioned networking groups. We use new media to give us more time with those we love and less time in the car.

This is an earth friendly and a life extending way of connecting.

Many people are now getting into business as writers, artists and entrepreneurs without the degrees and education usually required in the past and want to move forward with their desires easily. 

Fun Quote from the movie Working Girl on having a mind for business without a ton of experience: 

"I have a head for business and a bod for sin. 

Is there anything wrong with that?" 

- Melanie Griffith as Tess McGill

This blog is about balancing the passion I have for my work with the lifestyle I choose that makes me happiest.

In regards to technology, there are plenty of people following the details of SEO (Search Engine Optimization), technical online know how and social marketing facts. I have done all that and have advice in that area but my focus is quality of life, listenomics and heart to heart connections.

My passion is connecting people through design and conversation mixed with brand, advertising and media development smarts. 

A Master Networker is someone who loves connecting people! As a business intuitive that is my strength. You too can learn to jump in to any conversation online.   

What do you need for a BizChat?

Twitter - 2 accounts is best. 

1) One with Your Name 
2) Your Business, product or AKA handle

Facebook - 2 accounts minimum.

1) Personal with your Real Name
2) Your Business, product or fan page

How you build loyal traffic: 

Tweet and post daily, 1-11% of your followers on any platform is an average response number to your business at any one daily snapshot, these are the people paying attention. 

So what about email newsletters and how do they work now? 

If you do it right, they receive an open rate of 12% - 19%. If done wrong they are unopened. (Be aware that email's demographic is older and your news is now funneled with thousands of other emails and organized into folders that are not seen). 

Some say email is dead and I agree in many ways although it is still necessary to include a well designed newsletter for all professional communication. Always be building your list!

Facebook is slow, Twitter is fast, depending on your speed you need both as web drivers to your websites and email list.

A web driver promotes your websites and platforms across an interwoven unseen and seen web of connections. These platforms need to be built and be solid in your own integrity.

To learn more about reach in today's world I highly suggest reading The Long Tail Theory By Chris Anderson, Editor-in-Chief of Wired Magazine.

There is no time better than now to begin a desire you wish fulfilled and it is fun and easy online! Even with family or care taking responsibilities you can grow your business.  

Example:

Simple Twitter weekend promotion -

1) Traffic on all business Facebook pages doubled.
2) Sunday was the best day reaching 11,105 impressions / eyeballs in only a few hours time.
3) Top mention was over 5,100 people and then 178 engagements re-tweeted by Deepak Chopra. 
4) Monday there were 4,025 people impressions. 
5) Downloads and shares doubled.
6) Goals met.

A very good weekend to start June without leaving my office.

TWITTER 24 hr TEACHING EXAMPLE:

@JillyWisdom (Start Date 2009)

Tweets earned 5,970 impressions
Top Follower is followed by 749K people
Top Tweet earned 3,011 impressions




@JillJessonSmyth (Start date 2010)
Top Follower followed by 189K people
Top Tweet earned 915 impressions

Here is to your success to listening, engaging and sharing on Twitter!

Much Moksha Love Jilly

Smyth and Jesson Digital Multi Media Agency
Heart to Web Brand Smarts with a KISS!

What is Your Story?

This is Biz Moksha for Real People:

The purpose of this post is about how you respond to hype and fast talking offers that you may believe will solve your business dreams. 

The process I use is based 30 years of B2B experience working directly with business owners of every type imaginable. 

The payoff is saving you doing all the work yourself and not getting conned by those who don't have your best interest at heart. 

I just received a question that I believe would help everyone or someone you know:

Question? Should we pay a dollar to check out a business webinar offer for 14 days that will end up costing thousands of dollars?

Quick answer: Do you think 14 days is going to establish anything you need for long term business success?

After reviewing yet again another offer full of hype to lure in unknowledgeable people and business owners about online branding, I made a decision to make this my main topic in my upcoming newsletter and articles.

Here is my response:

I'm glad you asked me first about website and brand development for your business. 

I work with and represent a full suite of web development tools and it is all inclusive. We partner with the small business administration, business chambers of commerce and attorneys general across the United States and Canada.

My company guides business owners from website development, hosting and all the tools you need to make an impact with your brand. When I design a website for a business myself, it would be a minimum 4K deposit and a monthly minimum or maximum hosting fee at so many hours per week. 

My Experience:

I was trained at the largest and best interactive TV and news company in the United States at Belo Corporation working in 36 markets across the US and Interactive Research in Dallas Texas. 

My team launched successful business campaigns large and small and brought the Reid Park Zoo, the National Organization of Women Business Owners and FOX11 Interactive TV into the black with my marketing and new membership development interactive plans for the future.

Most people do not comprehend the daily activity and discipline that is required for online branding. When they pay for something cheap, they receive a basic site template to plug in info with babysitting, nothing more. No brand concept or any personal and special representation will be created to make an impact.

Everything NOW has to be interactive and special 

or no one will come back to see you.

BIG TIP TAKEAWAY: 

Write your personal story from the heart and start sharing it. 

No one will care what you do until you are clear on 
your own heartfelt reasons. 

It is not only about the money for most real people.

This is the best offer on the market to complete the next step, 

to create an interactive web brand about YOU.

When first saw this offer two years ago, and had my first weekend training in Phoenix, I was blown away at what you receive and know the cost value of each piece.  

Did you know that LinkedIn, facebook and eventually Google will want you to pay for online ads within each program?

I've invested in ads, built a following and sold them to others within their overall ad campaigns for decades, unless you are active, have a daily interactive plan and write regularly (daily, weekly) for websites, you will get numbers but no activity. That means knowing and being prepared to respond. That takes good advice and practice.

People are putting money where it doesn't pay because they don't know.

When Go Small Biz is bundled with my Legal Business and IDShield plan to support all they need for business, I mean all inclusive. The price would be less than your cable bill or even a tank of gas because of our group buying power that also includes wide ranging benefits from World class legal and Identity theft support to car rental, to office supplies, to business suits and travel.

To summarize, my bundled special offer is less than what you see offered in basic advertising for Go Small Biz. My added value is I live and know design, image, revenue development and branding.

Let’s set an appointment for a complimentary business overview over the phone, online or in person over a cup of coffee.

I am here to serve because I care and I am passionate about entrepreneurs and their families. Click here for how it works, Click here for small business testimonials. 

"More than 13 million, or nearly 60%, 
of all small businesses have experienced significant legal events in 
the past two years."

Action Steps: contact me here on the page 

that fits your needs and you will receive 

FREE

The Legal Needs of Small Business Whitepaper 
and Complimentary First Look Business Analysis

1) The Art of Life and Biz at Home or Office 1-3 people
Peace of Mind andBody / Home and Family Small Business 

2) Biz Smarts to Grow On
Jilly Cares / SmallBusiness for 10-100 plus Employees: 

LinkedIn Profile:

I know how to help you and serve your dream and brand.

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Go Small Biz is the tool I include in my client development packages for interactive brand websites and expert direction. 

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